Riyadh Season · Saudi Arabia
RiyadhSeason
Crafting the Impossible
Delivered from concept to opening in just three months, the experience reinterpreted the Wizarding World through immersive retail, dining, and entertainment designed specifically for Riyadh Season.
01
The Intent
A Ticking Clock
An accelerated timeline demanded a fundamentally different approach, requiring the experience to balance ambition, authenticity, and speed without sacrificing the emotional connection audiences expect from the Wizarding World.
02
The Approach
Design Different
With limited time and an ambitious scope, the experience was designed less as a permanent attraction and more as a celebratory interpretation of the Wizarding World, allowing familiar places to be reimagined in new ways.
03
The Result
Joy Comes Home
The experience resonated deeply with guests, whose enthusiasm transformed the destination into a shared celebration of magic, discovery, and belonging.