Expo 2020 Dubai · United Arab Emirates
Expo2020 Dubai
The World in Focus
Helping translate the identities of emerging nations into immersive experiences, using story, media, and spatial design to create memorable encounters within compact pavilion environments.
01
The Intent
Voices & Visibility
Smaller nations and emerging voices were given an opportunity to share their culture, aspirations, and challenges with a global audience, creating moments of visibility for stories rarely seen on the world stage.
02
The Approach
Story Through Space
Working within modest interior footprints, each pavilion used narrative, media, graphics, and spatial design to create distinct experiences that reflected the identity and ambitions of each nation.
03
The Result
The Ties That Bind
The experiences transformed abstract ideas into human stories, allowing guests to discover new cultures while building a deeper understanding of the people, places, and aspirations behind them.