Story · Space · Execution
Designed for the moment.Built for the memory.
Bringing together story, design, and production to create experiences people remember.
View Selected Work →CreatingExperiencesPeopleRemember.
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Happy Tuesday.
I'm Matt Parker.
If you're curious about what I do, the answer depends on the day. One day I might be developing the guest experience for an attraction. Another, leading show direction for a nighttime spectacle. Or even directing a commercial campaign for a brand or experience. No two projects need the same version of me. My role is finding the version that best serves the story, the team, and the audience.
That is what I do.
Why I do it is much simpler.
To create. Together.
Happy Tuesday.
I'm Matt Parker.
If you're curious about what I do, the answer depends on the day. One day I might be developing the guest experience for an attraction. Another, leading show direction for a nighttime spectacle. Or directing a commercial campaign for a brand or experience.
No two projects need the same version of me. My role is finding the version that best serves the story, the team, and the audience.
THIS IS WHAT I DO.
Why I do it is much simpler.
To create. Together.
01
CREATIVE DIRECTION & SHOW DIRECTION
Harry PotterHogwarts Always
A nightly tradition extending the emotional heart of the Wizarding World.Extending the emotional heart of The Wizarding World through a nightly spectacle designed to feel timeless, intimate, and alive.
View More→02
CREATIVE DIRECTION
Lionsgate Entertainment World
An indoor destination where global stories become local experiences through immersive attractions, live entertainment, and emerging technology.An indoor destination where global stories become local experiences through immersive attractions, live entertainment, and emerging technology.
View More→03
CREATIVE DIRECTION
Harry PotterRiyadh Season
Delivered in just four months, the experience introduced the Wizarding World to a new audience through immersive environments, interactive moments, and shared wonder.Delivered in just four months, the experience introduced the Wizarding World to a new audience through immersive environments, interactive moments, and shared wonder.
View More→04
EXPERIENCE DESIGN & CREATIVE DIRECTION
Expo 2020 Dubai
A series of compact exhibits translating diverse national identities into distinct, story-driven experiences that transformed small spaces into powerful expressions of culture, identity, and national ambition.A series of compact exhibits translating diverse national identities into distinct, story-driven experiences that transformed small spaces into powerful expressions of culture, identity, and national ambition.
View More→05
DIRECTOR
Superman Experience
A commercial campaign blending aspiration, anticipation, and cinematic storytelling into the first chapter of the guest experience.A commercial campaign blending aspiration, anticipation, and cinematic storytelling into the first chapter of the guest experience.
View More→Approach
Great ExperiencesEmerge When People,Disciplines, and DecisionsRemain Connected.
Approach
Approach
Great experiences emerge when people, disciplines, and decisions remain connected.
Approach
01
Start with People
Before strategy, story, or execution, there are people, ideas, goals, and a blank page. Together, we begin.
Thanks for the conversation. Ready for another?