01
Start with People
Before strategy, story, or execution, there are people, ideas, goals, and a blank page. Together, we begin.
HELLO & Welcome.
I'm Matt Parker, a Creative Director, Show Director, and Show Writer with work spanning immersive experiences, branded media, and large-scale nighttime spectacles.
No matter the medium, the process is inspired by curiosity, shaped by experience, and powered by collaboration, all in service of stories worth telling and memories worth keeping.
Scale changes. Instinct doesn't.
What follows is a small collection of projects I'm especially proud to have been a part of. Each shaped by remarkable collaborators, visionary clients, and a shared pursuit of creating experiences people remember.
HELLO & Welcome.
I'm Matt Parker, a Creative Director, Show Director, and Show Writer with work spanning immersive experiences, branded media, and large-scale nighttime spectacles.
No matter the medium, the process is inspired by curiosity, shaped by experience, and powered by collaboration, all in service of stories worth telling and memories worth keeping.
Scale changes. Instinct doesn't.
What follows is a small collection of projects I'm especially proud to have been a part of. Each shaped by remarkable collaborators, visionary clients, and a shared pursuit of creating experiences people remember.
Warner Bros. Studio • HollywoodWarner Bros. Studio Tour Hollywood
Superman ExperienceSupermanExperience
A cinematic campaign introducing the first chapter of the guest experience.A cinematic campaign introducing the first chapter of the guest experience.
Role
Director & Creative Direction
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Universal Destinations & ExperiencesUniversal Destinations & Experiences · Orlando
Harry PotterHogwarts AlwaysHarry PotterHogwarts Always
A nightly spectacle inviting guests to discover the magic, mystery and mischief at Hogwarts School of Witchcraft and Wizardry.A nightly spectacle inviting guests to discover the magic, mystery and mischief at Hogwarts School of Witchcraft and Wizardry.
Role
Creative Direction & Show Direction
|
LionsgateLionsgate Entertainment World · Zhuhai
LionsgateEntertainmentWorldLionsgateEntertainment World
An indoor destination where global stories become local experiences through immersive attractions, live entertainment, and emerging technology.An indoor destination where global stories become local experiences through immersive attractions, live entertainment, and emerging technology.
Role
Creative Direction
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Riyadh Season · Saudi Arabia
Harry PotterRiyadhSeasonHarry PotterRiyadh Season
Delivered from concept to opening in just four months, Riyadh Season reimagined the world of Harry Potter for wizards of all ages.Delivered from concept to opening in just four months, Riyadh Season reimagined the world of Harry Potter for wizards of all ages.
Role
Creative Direction
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ThinkOTS • Dubai
Expo 2020 DubaiExpo 2020 Dubai
A series of compact exhibits translating diverse national identities into distinct, story-driven experiences evoking culture, identity, and national ambition.A series of compact exhibits translating diverse national identities into distinct, story-driven experiences evoking culture, identity, and national ambition.
Role
Experience Design & Creative Direction
Approach
Great ExperiencesEmerge When People,Disciplines, and DecisionsRemain
Approach
02
Let Curiosity Lead
Curiosity creates space to ask better questions, explore unexpected ideas, and imagine what might be possible.
03
Discover the Throughline
We drill down. Chisel away. Hone in. Together, we find the beating heart of the idea. A north star for every decision that follows.
04
Align the Team
Whether building a team or joining one, a shared vision creates clarity, alignment, and momentum. Moving forward, together.
05
Build With Intention
Aspirations matter. So do budgets, timelines, and operational realities. Let’s create experiences that are as achievable as they are ambitious.
06
Finish Well
Great ideas deserve thoughtful endings. Steward the final details, support the handoff, and set others up for success.
Approach
Great experiences emerge when people, disciplines, and decisions remain
Approach
01
Start with People
Before strategy, story, or execution, there are people, ideas, goals, and a blank page. Together, we begin.
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