Lionsgate Entertainment World · Zhuhai
LionsgateEntertainmentWorld
Hollywood Has a New Home
An indoor entertainment destination translating multiple film franchises into physical, explorable worlds within a shared architectural framework.
01
The Intent
Defining the Box
Working within an inherited architectural framework, the challenge became how to fill every available square meter with story, allowing distinct worlds to feel immersive while supporting a larger shared destination.
02
The Approach
Parallel Perspectives
Guests looking inward experienced the intimacy of individual worlds, while looking outward revealed a larger destination where multiple stories, attractions, and experiences could coexist within a single environment.
03
The Result
Global Stories Local Connections
Beloved film franchises found new audiences through experiences designed to resonate locally, creating a destination where international stories could feel both familiar and deeply personal.